More important is the necessity to compromise the design or performance of an exercise so that it might be shared. A salesperson handling the products of two business units, for instance, should operate in a way that’s normally not what both unit would choose were it unbiased. And if compromise significantly erodes the unit’s effectiveness, then sharing could reduce quite than enhance aggressive benefit. Sharing must contain actions which might be significant to aggressive benefit, not simply any activity. P&G’s distribution system is such an instance in the diaper and paper towel enterprise, the place products are bulky and expensive to ship.